What Does It Mean, “After 5″?
Tuesday, September 25th, 2007Reflexology After 5 is a campaign I started when building my initial fold of clients in the Month of May 2007 in honor of Mother’s Day. My thoughts were of what you could get the best Mother in the world who already has everything she wants. It then occurred to me that time was a valuable commodity and a person could get their Mother a gift certificate for a session with me. If she decided she could come in after 5 O’clock in the evening, I could more easily spend an extra 30 minutes with her at no extra charge. This went over very well and clients were thrilled to have the extra attention.
This arrangement worked out so well with me that I continued the promotion and it grew into an identity I couldn’t escape, even if I wanted. It works because the office where I work has five (5) rooms and there are eight (8) therapists there on a regular basis! You can begin to see the conflicts with scheduling that began to ensue. So, my promotion involved utilizing the room when the traffic was at the lowest point in the day. There are still three of us who choose to work late to accommodate our clients; so, I am still not alone in the building and neither are the other therapists.
Today, the identity is becoming comfortable for me and I am developing the web site to reflect the fact that I am not a morning person and would prefer to spend the time with my clients in the evening hours. This also works out well for those who can stop in after their shifts are over and can then include those that have very irregular hours, such as the Emergency Room nurses with shifts of twelve hours straight ending at 7:00 P. M.
The Grand Opening of the web site and the new promotion coming out in the Herald-Citizen newspaper will feature a coupon which entitles the bearer to an introductory 30-minute session completely on the house. If you live in the area of Middle Tennessee, or if you have relatives here, I will tell you how you can surprise them with this gift. The hint will be to go to the web site by clicking the link on the right and proceed to sign up for my newsletter. On the page that follows will be a replica of that coupon which you can print directly from your computer and either bring it in at your appointed time or mail it to your friend, relative or other loved one to make an appointment with me. By signing up you will also be getting another gift from me which will be in the confirmation link I must send to reassure it was you who signed up and not your neighbor playing a practical joke on you.
Now, for the best part. This coupon is essentially worth the first 30-minutes of my time. So, if you were to extend that time by another 30-minutes, you would have the basis of the requirement of an hour session after 5 and automatically qualify for the special of an additional 30-minutes! Wait a minute! How much does this cost?
My rates are the best in the Upper Cumberlands of $30 for 30-minutes, $50 for an hour and $75 for the full 90-minute session. Now, when you upgrade to the hour from the special I have, the cost is just $20 (for an hour) and you get the full package. In other words, a 90-minute session will only cost that $20 if time allows an extension of the intro offer to an hour. You will find my phone number on each end of the coupon.
Next, I plan to have some new information on how you can extend the relaxation effect from stress until the next time you can get in to see me or your local, friendly Reflexologist. Subscribe to the RSS Feed and I will let you know the moment I post, guaranteed and automatic.